Web Teardown

There are three main ways people can find Furlenco online using web search:

• Google Search for renting furniture
• Google Search for Furlenco
• Google Search for competitors (Rentomojo, Cityfurnish, Rentickle)

Let’s look at the user experience for all of them.

The Good:

• When we Google “rent furniture”, Furlenco comes first in terms of both organic and ad results. In fact, for organic results, it’s the 1st and 3rd option.
• For the organic results, the description is done quite well. It shows a rating of 4.3 for over 3000 reviews, which can act as Social Proof. Rentomojo (which is right after) has a rating of 4.6, which is slightly negative.
• One the organic search description, they mention that people can rent “award-winning furniture”, which is a very positive way to brand their products.

The Bad:

• For the ad result for Furlenco, the description definitely needs improvement. It says “All the furniture you want for Rs 3599”, which is a fairly large amount, especially because the paid ad for Rentickle mentions the packages start at Rs 59
• The description also doesn’t fit the JTBD for someone looking to rent just a bed or a table.
• They don’t have anything that can attract customers. No discounts, no free/quick delivery, or anything about a wide range of products.
• They have used “Subscribe Now” twice in the description, which is clogging space.

When we click on the link: