<aside> 💡 The current referral program for Furlenco gives the users up to a month’s rent off ( up to 1000) , to both the person who is referring and the person who gets referred.
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❌ The current system does not add a lot of value / differentiate users based on the plan they are in.
❌ The referral option is very hidden and can be only found on the last scroll on the website
❌ The Refer A Friend CTA doesn’t stand out and gets lost in the sea of other options that are available.
❌ The first step of the login process requires your Phone number, but the referral option is only available through Facebook and Twitter.
<aside> 🎮 Gamified tiered rewards system which rewards with incremental incentives and personalized badges as you refer more!
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✅ First Referral - Platform currency to keep you hooked to Furlenco longer / buying more Furlenco products at a discounted rate.
✅ Second Referral - Higher value in platform currency to make you go ahead with placing your order, adding a trust factor.
✅ Third Referral - X amount off of your monthly rental
✅ Fourth Referral - Y amount off your monthly rental
✅ Fifth Referral - Free pass to a local event in your city
✅ Tenth Referral - Get the product already at your place to be yours at a very heavy discounted rate.
Core and Power users who have experienced an Aha! moment recently, or have completed 3 months with Furlenco.