<aside>
✅ Overall, CAC: LTV ratio is 1 : 3 (healthy range)
</aside>
Hence, we can proceed with Paid Acquisition.
- Priority for Acquisition Efforts: TOFU, MOFU, BOFU
- What is BOFU, MOFU, TOFU?
📣 Channel Selection
🤷 Audience Selection
Audience Selection
🤿 Channel Deep Dive
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Re-targeting