Elevator Pitch


<aside> 📣 An estimated 45 million Indians move to cities every year in search of lifestyle, work, or business opportunities. In addition to this upward trend 📈, the pandemic has brought people closer to their homes in the most prominent way.

For a generation that’s always on the move, looking to seize the next big opportunity, investing in owned furniture & appliances is a significant commitment - both financially & emotionally.

Furlenco helps people access awesome furniture & appliances in flexible terms. With options to ‘rent, subscribe, buy, sell back‘ - all under one roof, Furlenco offers accessibility and freedom at a fraction of time, effort, and cost.

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About Furlenco


<aside> 📱 Furlenco - an Indian online furniture & appliance rental platform founded in 2012 by Ajith Karimpana.

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<aside> 💸 The company raised $140 million (₹1000 crore) in 2021.

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<aside> 📈 The Furlenco App has 2M+ downloads on the Play Store since launching in 2016.

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<aside> 🪑 In the furniture rental market, Furlenco competes with RentoMojo, CityFurnish, Rentikle, among others.

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Ideal Customers

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<aside> ⚠️ DANGER! Do NOT Skip! Lights! Camera… Action!

User Journey

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Marketing Pitch

<aside> 🦜 Party Parrot Rahul

Fresher Rahul is dependent on his parents for his pocket money so he wants something as affordable as possible. Furlenco offers a bed and mattress for just Rs 570 a month, which works perfectly for Fresher Rahul. Furlenco understands that accidents happen, so they offer a Rs 10,000 waiver on any damages to the furniture.

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<aside> 🎓 Fresher Rahul

Recently not unemployed Rahul just moved to a new city and is learning how to adult. Furlenco offers a wide range of products, even for bare necessities, at an affordable price. Knowing the renting habits of most users in this category, Furlenco also has curated combos for the most common products which make renting even more affordable.

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