<aside> 🎯 To grow from 250 Crore revenue from 53k users ➡️ 750 Crore revenue in 12 months through Furlenco (Prava and UNLMTD). (Last raise $140Mn)
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<aside> 📅 Furlenco today is the go-to place for people looking for quality products to rent for their rented or owned properties. It aims to be a one-stop-solution tailored for fulfilling the ever-evolving furnishing needs of an urban Indian consumer. With a simple click, one can furnish their entire home, room or corner without traversing multiple stores or websites at a fraction of the time, effort and cost
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<aside> 💡 Currently seeing a monthly active user base of about 2L users, Furlenco see more than 10K new users coming to the platform every month. They have moved to a minimum 3 month rental lock in period and see a churn of about 6-7% after the 3 month period is over. This further drops to 15% on the completion of the second quarter. On an average a user will stay with Furlenco for a 20 months period. The overall conversion rate at Furlenco is 2%.
Furlenco is currently offering additional services apart from the core value prop of allowing users to rent products. They offer UNLMTD as a service which is an yearly subscription which allows users to furnish their entire house for a fixed monthly fee. Furlenco also has opened up ‘Furlenco Stores’ and ‘Prava’ to enable users to purchase normal to luxury furniture respectively. Furlenco is aiming to increase their revenue to 500Cr from the 200Cr today in the next year banking on a mix of all the 4 services i.e Product, UNLMTD, Store and Prava. Currently UNLMTD accounts for about 25% of the business.
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App Store
N/A downloads
(8.3K ratings)
Rating
4.2
Play Store
2M+ downloads released on 09/02/2016
Rating
4
Website Visits
3,40,000 per month
Domain Authority
38
Organic search traffic
1,73,00 per month
Paid search traffic 19,600 per month
<aside> 🏆 For segments of our users, we are defining natural frequency based on the frequency of doing the core action. Core action here can be defined as renting at least 1 product from Furlenco (Product or UNLMTD) or purchasing products outright (Store or Prava).
This segmentation will aid us in designing better engagement, retention, and resurrection campaigns.
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