Understanding Existing Content Loops

<aside> 💡 Furlenco generates content and shares it on their YouTube, Instagram, Facebook and Twitter accounts.

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Why focus on content for Furlenco?

• Furlenco has an opportunity to increase it’s share of organic traffic
• Establishing thought leader status in the Industry and of style + quality
• Building trust to accelerate the time to convert

🔁 Content Loop 1

Pinterest & Instagram

<aside> 🚄 Company generated and User distributed

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What kind of content will users will share?

• Pinterest worthy content

<aside> 📈 Instagram has a lot of potential for likable / shareable content due to the high aesthetic value of Furlenco furniture and the focus on quality.

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• Instagram

🔁Content Loop 2

Quora

<aside> 🚄 User generated and Company distributed

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