By Sachin Upadhyay for GrowthX assignment week-2
Problem Statement: Improve the Ajio App onboarding: Android
Positioning in the market
➡️ Love to buy cloths? What names comes to your mind ? Flipkart? Amazon? Okay let’s change the question!! ➡️ Looking to buy Cloths, Shoes, socks, tie from a single platform at affordable price ? What names comes to your mind now? AJIO
🔝 AJIO is all-in-one dedicated apparel platform fully owned subsidiary of Reliance Retail limited. It is now the bigger brand then its competitors while looking for clothing/ Apparels.
Its revenue skyrocketed 🚀 in 2021 at $1000+ Mn its ranks 146 in global e-commerce net sales.
As per Reliance retails website Ajio is:
“AJIO, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you’ll find anywhere.”